General lifestyle
From 55% to 77%: The General Lifestyle Survey 2024 Shows Turkey’s Shift to Western Tea Brands
77% of Turkish households now purchase a Western tea or coffee brand, up from 55% a year earlier, according to the 2024 General Lifestyle Survey. This surge marks a clear turn away from traditional tea rituals toward globally recognised brands. General Lifestyle Survey 2024 Uncovers A 22% Surge in Western